Deftpower - Creating leading mobility service providers
Deftpower is a B2B SaaS company building software solution for electric charging providers. Their website needed a revamp, to match the growth of the company. We decided on an isometric illustrative style to juxtapose the photography heavy design of the competition.
While the signature blue and orange colors of the brand were maintained, I used them in more bold ways. The designs are flat and straight forward, there are no gradients or soft shadows.
illustrations.
Isometric illustrations - two-dimensional figures that appear three-dimensional - fit the ethos of the brand well. Before websites and apps started using isometric illustrations as their creative visuals, it was a helpful drawing technique mostly used by engineers, technical illustrators, and sometimes architects.
These types of illustrations were then adopted in game design, graphic design and web design because they are scalable and rearrangeable an infinite number of ways. At Deftpower, they stand for efficiency and optimization.
icons.
There are 60+ unique icons on the Deftpower website and sales presentations. The original icon set used in the app had to be more than doubled to match the new content. Below, you can see the complete set.
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An in-depth look at your current website along with comments , recommendations, and guidelines on how you can improve overall UX and increase conversions.
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