Datafig - a no code big data tool.
Datafig combines the computational capabilities of Excel with Figma's intuitive interface. It makes data visualization more intuitive and removes the need to understand both data processing and graphic design tools.
The primary goal is accessibility. Much like Canva brought graphic design to non-designers, Datafig opens the world of data to students and companies who use data to communicate.
logo and brand.
I chose a new brutalist design style. The mono-space font points to a utilitarian tool, one that can do a lot of the data-heavy lifting, and can compete with Excel, Tableau, and R studio.
Similarly, the colors are dusty and modern but not sleek. They bring a feeling of legacy software but repurposed in a modern, brutalist design.
website.
The website is product-centric. The product mockup is a simplified version of the final product making it easier to process by the viewer. The copy points to a young company, with a pragmatic, straightforward tone of voice. Since visitors are already familiar with tools like Excel and Figma, I used these references to make an attention-grabbing claim - "What if Figma and Excel had a baby". It makes one curious to scroll down to find the answer.
If you do not fall in any of the pricing tiers above, but need a more tailored solution, we can put together a custom proposal to match your project goals.
An in-depth look at your current website along with comments , recommendations, and guidelines on how you can improve overall UX and increase conversions.
If you think we’re the right fit for your project, the best way to get started is to book a free 30-minute meeting. If you have questions before that, please use the form below instead.